MKT 421 Week 2 Learning Team Assignment Learning Team Charter, Project Plan and Product Proposal

 
Instructions:

Overview

In this course, your team will work together to complete a few

assignments. This chartering assignment is designed to help you apply

your project management skills to understand the scope of your project,

then break the project into goals, tasks, responsibilities, resources, and

milestones. The assignment also asks you to discuss and answer some

questions that will lay the foundation for developing your project.

Beyond the Standard Charter

You will notice that this chartering process goes beyond your standard

University of Phoenix Charter by helping your team create a project

plan for team success by providing you with opportunities to define your

deliverables, recognize the connections between the deliverables and

other classroom activities, determine your timelines and milestones,

identify each team member's expected contribution, and answer

questions that lay the foundation for building your projects.

Putting "I" in "Team"

Important to note is the section for defining learning team expectations

related to participation, collaboration, communication, team

contributions, assignment deadlines, and other considerations. Please

take the time to discuss and document how your team will address

each area and any challenges that may arise. It is important to

understand that we are "Putting 'I' in 'Team'". In short, we will recognize

and reward individuals according to their contributions to team output,

not according to their team membership. This means that individual

grades may be different from the team grade depending on each

individual's contribution to each team deliverable.

Product Proposal

Scenario: Your team has been chosen by the CEO to lead the

development of key marketing strategies for the marketing plan for your

company's launch of a new and unique product/service (not already

offered). Your marketing team's mission is to prove to the board of

directors and investors through research, strategy development, and

reasoning, that this product/service is viable and will meet the

company's goals.

Select a large, well-known company as your hypothetical employer.

Create a new and unique (not already offered) product or service the

company will be launching.

• In 500 - 750 words, present and describe your new product/service

idea to be launched by an existing organization of your choosing.

Conduct a Google search to determine whether there is a

product/service that is essentially the same as your concept. If this is

the case, develop a new feature/benefit for your concept that will

differentiate from the competition or start brainstorming again for

another new concept, one that is truly unique.

• For additional ideas, check out the New Products - CES 2018 article

(under Student Materials) for the latest cutting edge new product

concepts. Your main focus is developing a successful marketing

strategy targeted towards the most likely users (target market) of your

new product/service.

• Acceptable new product/service ideas include ones from your

imagination or those from the CES 2018 show. Assume that there are

no technological barriers to producing a commericalized version of your

product and that it works as you describe.

Obtain your instructor's approval for the team's product or service

before beginning the next phase (week 3) in the series of learning team

assignments.Feel free to ask for my feedback on potential new product

concepts any time prior to submitting your proposal.

Completing This Assignment

Do the following to complete this assignment:

• Review the Charter and Project plan.
• Review the weekly Learning Team deliverables.
• Complete the provided Learning Team Charter and Project Plan,

Learning

team

May 15, 2018 11:59 PM 10

including the following: team member contact information, project by

week, learning team expectations, team discussion questions.

• Create a Proposal for a New Product Concept, which will become

the subject of all subsequent learning team assignments.